We emerged from a challenge and a passion. In the beginning of our days, we wanted to create a product that didn't yet exist in Argentina. At the same time, our founder, Luciano Silvestrini, a national entrepreneur, was passionate about starting his own business. And that is how the magic began.
We started by developing one single product in a small apartment in Buenos Aires. This was the famous ‘Pink Mask’ that gave the name to our brand. After lots of sleepless nights, we were able to put together a tight-knit team, produce a vast amount of products and expand our brand globally